Examples of Press Releases

The point of a press release is to get an editor, publisher, or reporter interested in your story. A few smaller publications will print your release as is. Many will contact you for more info so they can write the story themselves.

Here's a press release we wrote for a Bay Area software firm.
IO Wizard/IO Manager
Can Do Application Solutions, Inc.
http://www.IOManager.com

Contact: John Orfali
IOManager@hotmail.com

For immediate release.

SAY GOODBYE TO FRUSTRATING WEB FORMS--BUILDING INTERACTIVITY INTO YOUR WEB PAGES IS A BREEZE WITH NEW IO WIZARD.

New program allows anyone to easily design professional looking interactive web site forms to gather customer information. Now up-dated for a much wider variety of uses.

San Francisco--Web marketing experts agree, the key to building a wildly successful on-line business lies in having good interactive web site forms. You know, those tricky forms that ask your customers for order information, credit card numbers, and other marketing information that can put you way ahead of the competition.

IO Wizard, the revolutionary form-building program from IOManager.com, has been re-designed to allow anyone to instantly design just about any kind of web site form. Get complicated order information from customers. Ask prospects about their buying habits or have them fill out a subscription form complete with demographic information.

IOWizard allows insurance companies to provide customers with on-line quotes then lets them fill out a claim form right from the web site.

"Seems like everybody that builds a web site ends up tearing their hair out when it's time to design the forms," says IOWizard creator John Orfali. "Even professional web designers hate building forms. IO Wizard is the easy way to whip out top-notch interactive forms in minutes. It's so easy it's almost cheating!"

Studies show many businesses are asking clients to snail mail payment simply because they can't get order forms that work. Sales often increase 200% when on-line forms are added to a site. "With IO Wizard there's no longer a reason to suffer with forms."

IOWizard is a desktop application that allows you to enter company, input parameters and product information using simple data entry screens. The wizard automatically converts the information into an Internet page containing the form. IOWizard forms work with FormMail and other CGI systems commonly used by web site hosts.

Download a FREE trial version of the new up-dated version of IOWizard at http://www.IOManager.com

Mulkern Communications
17 Pleasant Street
Andover, MA 01810-4527 

Contact: Tom Mulkern
(978)689-7426
fax: (978)075-3749
email: tom@mulkern.com 

For immediate release. 

ON-LINE COURSE PROVIDES CONSTANTLY UPDATED STRATEGIES FOR PROMOTING INTERNET BUSINESS. 

Three FREE preview classes offer up to the minute marketing strategies for web sites. 

Andover, MA--Few people are prepared for the hyper speed and competition of Internet business. With 50,000 new web site names being registered each day, the din of openings and announcements drowns out all but the most savvy web marketers. How-to books and consultants are of little help. Internet enthusiasts are finding Tom Mulkern's on-line classes to be the quick ticket to Internet success. 

The average time for producing books about web promotion is 18 months. By the time the book appears the information is already largely outdated. Traditional marketing consultants offer little insight into the non-stop world of web site promotion. What's a small Internet business to do? 

"We've found the only way to make it on the Net is to come out with both guns firing," says Mulkern, a veteran Internet marketing strategist. Helping companies design effective marketing plans since 1995, Mulkern believes on-line courses are the best way to keep businesses on top of the latest Internet marketing tactics. "We update our course as often as once a week. You really have to be that quick and responsive if you want people to have the best cutting-edge promotional methods." 

By the time class participants finish the course, they have planned and started a successful Web Marketing campaign. "People see an immediate increase in website traffic and sales," Mulkern points out. Learners can ask questions and get feedback from instructors. Mulkern likens the experience to working with a $150 per hour consultant. 

Students can begin study at any time and the first three preview classes are free. See the web site at http://www.mulkern.com/courses/.

Contact: George Stojanovich
(610)539-7036
email: optionsu@net-thing.net 

For immediate release: 

NEW "G-76 FUEL ECONOMIZER" GIVES BIG SAVINGS TO TRUCK FLEETS--UP TO 43% FUEL ECONOMY. 

In test after test, fleets extended the life of bearings, valves, oil and oil filters by using compact, inexpensive G-76. 

Port Indian, PA--Truck fleets ranging from food distributors to small service trucks to municipal vehicles are reporting major fuel economy and longer part life after installing a small device known as the G-76 Fuel Economizer. "It's hard to believe that a device the size of an oil can could save fleets so much money," said George Stojanovich of Options Unlimited Inc. "We've got major corporations using the G-76 regularly reporting significant fuel savings, fewer tune-ups, and a lot less air pollution." 

As many cities struggle with air quality problems, the G-76's ability to clean up engine operation ads an extra benefit for corporations and organizations wishing to achieve a positive environmental impact. The G-76 traps sludge-forming moisture when the engine temperature is low. Water, gas, and oil cleaned from the engine is then vaporized when normal operating temperature is reached. These vapors are returned to the intake manifold and passed through to the combustion chamber. 

"This smart process provides a number of benefits," Stojanovich said. "Engines get better burning efficiency which saves gas and cuts down on exhaust. Because the G-76 removes various kinds of sludge, engine parts last longer." The patented process, combined with the G-76's low cost and easy installation, are making it a natural innovation for truck fleets everywhere. 

Domestic & International Technology, an independent testing bureau, conducted a series of tests on the G-76. Under controlled conditions, they found up to 17% gas savings while emissions were reduced 7.3%. In actual work conditions, Abington Township (PA) tested the G-76 on a station wagon, dump truck, and trash truck. Gas savings ranged from 10% to a high 43%. 

"We're finding that the G-76 lasts for 40,000 miles. It pays for itself within the first 5,000 - 10,000 miles." The G-76 sells for $59.00 with quantity discounts available. Options Unlimited is also looking for businesses interested in selling the G-76. Reach George Stojanovich at (610)539- 7036 or email: optionsu@net-thing.net/.